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PH Media Group is a provider of audio branding services, based in London, England and Manchester, England. It provides audio branding, music on hold and on-hold marketing to more than 20,000 clients in 39 countries worldwide, including Coca-Cola, Air France, Adidas and Audi.〔(【引用サイトリンク】publisher=Hospitality and Catering News )〕 The company's on-site music service is provided to retailers including Selfridges and Harvey Nichols, which involves the creation of audio 'zones' and playlists designed to influence consumer behaviour.〔(【引用サイトリンク】title=They've got your number )〕〔(【引用サイトリンク】title=Audio branding: the sound of success )〕 Founded in 1998 as PleaseHoldUK in Chester, England, the company experienced rapid growth in its early years, reaching 250 clients and moving to Manchester in 2000. In 2008, the company rebranded to become PH Media Group and, three years later, opened an office in London.〔(【引用サイトリンク】title=Manchester's PH Media Group opens in London )〕〔(【引用サイトリンク】title=Sound move for PH Media Group )〕 PH Media Group expanded its London presence in October 2013 by moving to a new office in City Tower, based in the City of London, which now acts as the company's headquarters.〔(【引用サイトリンク】title=Great Portland Estates Leases City Tower Space To Porta Communications )〕 In 2014, the company was named by Investec in their Mid-Market 100 list - as Please Hold (UK) - ranking it as one of the 100 fastest-growing private companies in the UK and recognising it as the world's largest audio branding agency.〔(【引用サイトリンク】title=Investec Mid-Market 100 )〕 In 2015, PH Media Group was also named on the list of '1000 Companies to Inspire Britain' by London Stock Exchange, which aims to recognise some of the fastest-growing and most dynamic businesses in the UK.〔(【引用サイトリンク】title=1000 Companies to Inspire Britain )〕 == Market research == PH Media Group has commissioned several studies to gauge perceptions among both consumers and business of music on hold and on-hold marketing. In November 2011, a survey was conducted among 2,000 UK consumers concerning phone calls made to businesses. Findings included: 70% of consumers are put on hold for more than 50% of their calls; 68% of consumers are put on hold for longer than one minute; 73% of consumers want to hear something other than beeps or silence while on hold; 72% of personal calls to businesses are made at home on a landline; 60% of consumers are in front of a computer while on hold.〔(【引用サイトリンク】title=Seventy per cent of consumers put on hold for longer than a minute )〕 〔(【引用サイトリンク】title=Customers perennially on hold )〕 Research into the use of regional accents and dialect by UK businesses in their on-hold marketing found a 27% rise in the use of accents between January 2012 and January 2013. The research also looked into perceptions of accents. For example, it found the Scottish accent is perceived as trustworthy and reassuring while the Yorkshire accent, used by brands such as O2 (United Kingdom) in television and radio advertising, is seen as wise and honest.〔(【引用サイトリンク】title=By 'eck accents are back in fashion tha nos )〕〔(【引用サイトリンク】title=Business Diary: January 29 )〕 Another study, conducted among 3,630 UK companies in March 2013, looked into the amount of time customers spend on hold while making calls to business. The average hold time was 33.48 seconds. During this time spent on hold, 34% of businesses left callers listening to silence, 26% played music, 26% played beeps and 7% used on-hold marketing messages.〔(【引用サイトリンク】title=Research reveals lost calls spell danger for UK business )〕〔(【引用サイトリンク】title=Drive profitability with good call handling )〕 In 2014, PH Media Group conducted a further study among 1,000 UK consumers to determine attitudes towards British businesses' call handling standards. It found just 23% of Brits are happy with the way their calls to business are handled, with satisfaction levels being particularly low among the older generations - just 12% of 55- to 64-year-olds claimed to be satisfied.〔(【引用サイトリンク】title=Consumers want businesses to improve their phone manner )〕 Despite this, it also found 45% of UK consumers are happy to hold longer than a minute during calls to businesses and only 6% are not willing to wait at all.〔(【引用サイトリンク】title=Brits prepared to play the waiting game )〕 PH Media Group has also conducted similar research in the USA to discover how perceptions of call handling standards and audio branding compare with the UK. A study of 2,234 in 2015 discovered only 32% of Americans are happy with the way businesses answer their phone calls, with people in the South and the Northeast found to be most satisfied (33%), followed by the Midwest (32%) and the West (31%). There was also a gender split, as older people were found to be more dissatisfied, with only 28% of 45- to 64-year-olds claiming to be happy with how their calls are handled, compared to 37% of 18- to 34-year-olds.〔(【引用サイトリンク】title=Company phone manners suffer according to survey )〕 The study also found Americans are more patient than the British.More than half (55%) of those surveyed said they were prepared to wait on hold longer than one minute during calls to companies, compared to 45% of Brits. American women are more patient than men - with 60% willing to remain on the line for longer than a minute, compared to 49% of men - and people also became more patient with age - 59% of 45- to 64-year-olds will wait longer than 60 seconds but the figure is only 50% for 18- to 34-year-olds.〔(【引用サイトリンク】title=Music to Marketers' Ears: Americans Don't Totally Hate Waiting On Hold )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「PH Media Group」の詳細全文を読む スポンサード リンク
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